Come April 9th and 10th, I’ll be rolling up to Retail Camp at Woodbury University in Burbank. I’m excited to be attending for the first time on behalf of ShopModerne.com! The interactive two-day conference, packed with workshops and presentations about digital media, is a must for apparel and retail industry professionals, designers and bloggers. And as a fashion blogger, I’m eager to learn as much as I can, as well as squeeze in some networking!
After viewing the full list of panels, I'm really looking forward to the Digital Trend Forecasting presentation with keynote speaker Lyndsey Wong, the Trend Director of Stylesight. The panel will discuss how technology has changed the process of fashion forecasting, an issue which I find especially relevant to fashion bloggers. Bloggers are undoubtedly a part of the shift in forecasting - the first to post their opinions and photos of runway looks, the first to spot street style trends, to discuss, share and covet the latest collections.
Business of Blogging 2011 is another seminar I'm jotting down on my calendar. With speakers like Erin Weinger, editor in chief of StyleSectionLA and Valerie Elizabeth of SocietyStylist.com, I'm sure the panel will prove eye-opening as we learn how these ladies have successfully branded their blogs as a fashion business. Finding Your Niche & Your Voice features keynote speakers like Lauren Francis, who will discuss finding your niche when starting a blog from scratch, as well as Hilary Peterson, who will focus on creating meaningful blog content.
You can register for Retail Camp here - and make sure to say hi when you're there!